Unlocking Efficiency for Digital Marketing Entrepreneurs

The 80% Rule and how it will help you make more money!

By Joseph Segal, Author

Loving My Side Hustle, and

100 Ways To Get New Customers


In the fast-paced world of digital marketing and online entrepreneurship, time is a precious commodity. Every minute counts, and how you use it can determine the success of your side hustle or online business. However, many entrepreneurs fall into the trap of perfectionism, spending excessive time and effort on tasks that yield diminishing returns. That’s where the 80% rule comes in. By aiming for completion to 80% perfection, you can avoid wasted time and maximize your productivity. In this article, we’ll explore the essence of the 80% rule, its applications in real-life scenarios, and how you can leverage it to make more money from your ventures.

What is the 80% Rule?

The 80% rule is a productivity principle that advocates for completing tasks or projects to 80% perfection rather than striving for absolute perfection. The idea is simple: getting a project done quickly from 0 to 80% is usually straightforward, but the effort required to reach 100% perfection skyrockets from 80% onwards. By accepting imperfection and seeking feedback at the 80% mark, entrepreneurs can avoid getting stuck in an endless cycle of refinement and move on to other vital tasks.

Example of Successful Implementation:

Imagine you’re launching a new email marketing campaign for your side hustle from home. Instead of obsessing over every detail of the campaign, you focus on creating compelling content, designing eye-catching visuals, and crafting a captivating email copy. Once you reach the 80% mark, you send out the campaign and solicit feedback from your subscribers. Based on their responses, you make necessary adjustments and iterate on future campaigns, ultimately improving your conversion rates and making more money.

Historical Background and Notable Proponents:

While the 80% rule doesn’t have a single definitive source, its principles align with various productivity philosophies, including the Pareto Principle, which states that 80% of results come from 20% of efforts. Renowned productivity experts like Tim Ferriss and Seth Godin have advocated for similar principles in their works. Ferriss emphasizes focusing on the vital few tasks that yield the most significant results, while Godin urges entrepreneurs to ship their work and seek feedback rather than striving for perfection.

Achieving More with the 80% Rule:

The 80% rule addresses several common challenges faced by digital marketing entrepreneurs:

  1. Perfectionism: Overcoming the paralysis caused by the pursuit of perfection.
  2. Time Management: Maximizing productivity by focusing on high-impact tasks.
  3. Feedback Loop: Incorporating feedback early in the process to iterate and improve rapidly.

Three Action Steps to Implement the 80% Rule:

  1. Set Clear Goals: Identify the key objectives of your projects and define what success looks like at the 80% completion mark.
  2. Embrace Imperfection: Shift your mindset from seeking perfection to prioritizing progress and feedback.
  3. Iterate and Improve: Continuously solicit feedback, make adjustments, and iterate on your projects to achieve optimal results efficiently.

In conclusion, the 80% rule is a powerful productivity concept that can help digital marketing entrepreneurs break free from perfectionism and achieve more in less time. By embracing imperfection and focusing on progress rather than perfection, you can maximize your productivity, make more money from your ventures, and ultimately create the lifestyle you desire.

For more tips on achieving business success and maximizing your side hustle’s potential, download my free ebook “Loving My Side Hustle” today! Remember, it’s not about working harder; it’s about working smarter. Embrace the 80% rule and watch your productivity soar!


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